LEGO® Serious Play®
A hands-on, minds-on facilitated method where participants build models using LEGO® bricks to explore ideas, solve problems, and unlock fresh perspectives.
What it is:
Why it works:
Sometimes words fall short. LEGO® Serious Play® taps into the power of metaphor and storytelling, allowing participants to surface insights they didn’t know they had. It engages the brain in a different way - using the hands to unlock deeper thinking, collaboration, and creativity.
Research has shown that LSP increases engagement, clarity of communication, and shared understanding in groups.
According to a study published in the International Journal of Management and Applied Research, over 80% of participants reported a deeper understanding of their team’s challenges and goals after an LSP session.
Originating from a collaboration between LEGO® and business professors at IMD and MIT, the method is grounded in systems thinking, neuroscience, and constructivist learning theory.
It’s playful - but purposeful. Sessions can shift how teams think, listen, and solve problems together.
Teams and groups looking for a new way to reflect, align, or tackle complex challenges -especially effective in leadership teams, strategy sessions, or team development settings.
Who its for:
What to expect:
Each participant begins by building individual models in response to tailored prompts - these could reflect personal values, team dynamics, leadership challenges, strategic goals, or abstract concepts like trust or change.
As each model is shared, storytelling becomes the bridge between individual insight and group understanding.
Depending on the focus, the process may evolve into building shared models, mapping systems, or imagining future scenarios - all using the bricks as a visual, metaphor-rich language.
Sessions are designed to create psychological safety, equal contribution, and unexpected insights - no building skills needed, just a willingness to explore through hands-on thinking.
Formats:
Half- or full-day workshops
Designed around your focus (e.g. team values, communication, future vision, stakeholder mapping)
Can be used as a standalone session or integrated into broader team coaching or offsite work
